Toolkit Library

Understanding the census is key to improving your city’s count

Not sure where to start?
Learn how to use this toolkit
Flyer
What to Know About Citizenship Status on the Census

Available in 11 languages!

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Flyer
What to Expect When Responding to the Census

Available in 11 languages!

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Flyer
What to Know About Participating in a Digital Census

Available in 11 languages!

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Poster
Every Person Counts Poster

Available in 11 languages!

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Social media assets
Digital Ads for Facebook, Instagram, and LinkedIn

Available in 11 languages!

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Additional Resources
Not sure where to target your campaign?

The Census Bureau’s official Resource Outreach Area Mapper (ROAM) application can help you identify hard-to-survey areas. Researchers at the City University of New York created the Hard-to-Count (HTC) map, which shows you areas with high levels of historically undercounted communities, including children under age 5, the largest undercounted group in the country.

These maps are great tools to explore your area’s most undercounted communities and to be able to target your GOTC outreach efforts and funds where they’re needed most.